Ride Aboard Princess Cruises’ Float in the 2027 Rose Parade
If you're a Captains Circle Elite member with at least 150 days sailed or 15 cruises on Princess, you can submit your 300- to 500-word essay at princessshareyourstory.com through September 22, 2026. You must be 18 or older and a resident of the U.S. or Canada (excluding Quebec) to qualify. Winners are chosen October 6, 2026, and four entrants will win a trip for two to Pasadena to ride the float on January 1, 2027.
Princess is running this for the second year straight, which tells me the first float clearly paid off in engagement or press — Rose Parade coverage is free brand exposure Princess doesn't have to buy. Limiting entries to Captains Circle Elite members with 150 days or 15 cruises logged is a loyalty-tier play: it rewards Princess's heaviest repeat customers rather than casual cruisers, which is smart retention math. The 300-to-500-word essay format also gives Princess a stockpile of user-generated testimonials it can mine for marketing long after the parade. Four winners out of presumably thousands of eligible Elite members means long odds, but the prize — a trip for two to Pasadena plus a literal ride down Colorado Boulevard — is a genuine bucket-list perk for superfans. If I had 150+ days sailed with Princess, I'd write the essay; the barrier to entry is just words, not dollars.